African Response

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CALL US +27 (0)11 745 2011/2/3/4

What we do

Our Approach to Research

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Research Solutions

Strategic Insights:

  • Brand Equity
  • Usage and Attitude research
  • Market and Segmentation research
  • Consumer and Social trends
  • Corporate reputation research
  • Customer and market assessment
  • Customer satisfaction and loyalty measurement
  • Customer experience measurement
  • Employee engagement research
  • Stakeholder perceptions survey
  • Brand Positioning

Product and service development:

  • Concept testing
  • Product testing
  • Brand Identity testing (Name and logo testing)
  • Allow you to pre-test your advertising concepts and track how well your communications are working
  • Give you insight into your customer’s experience and allow you to change / improve as suggested


  • Advertising research
  • Campaign evaluation research
  • Brand Health tracking

Stokvel Link:

Engage stokvel community in their group and individual capacity in a cost effective way of answering key questions whether for
  • Product and concept testing
  • Campaign evaluation research
  • General views and perceptions

Ongoing immersions and marketplace presence

Research services and methodologies

Qualitative Research

We employ a wide range of methodologies:

Quantitative Research

We employ a wide range of methodologies:

Our Clients

African Response has experience serving diverse markets:

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“We have selected African Response as a local partner for an extensive ethnographic research client engagement in South Africa and Kenya because of several factors. They have demonstrated that the organisation and their research staff have the depth of experience in qualitative research, resources and networks required to execute and an ability to adapt to suit their client’s bespoke needs that we and our clients require from our collaborators. They have also displayed an unparalleled sensitivity to the subject matter of the research and a dedication to helping our team understand the context of the lives of our participants. In short, they were essential to the success of our field research in South Africa and Kenya.
What sets African Response, their leadership and their staff apart from other firms, is their genuine thoughtfulness and empathy towards their client needs. They have exceeded my expectations on many occasions and maintained a professional yet closely knit team experience for our field teams. Our team members unanimously identified African Response staff as the main contributing factor to the quality of their experience during our time in Africa.
I would strongly recommended African Response as a local partner for the design and execution of field research in South Africa and various other countries across the region. They are a wonderful resource and, personally for me, a pleasure to work with! "

Wojtek Tusz
Doblin Group Research Lead, Monitor Deloitte Company Europe.

“African Response are the kind of agency that never adopts a one size fits all standard research approach for any project. They interrogate the business question or objective and develop an approach and methodology tailored to really get to the heart of solving the business problem and shape their entire debriefs around how the insights that have been uncovered can lead to business solutions. An added bonus to their real knowledge, skill, talent and excellent thought processes is that they are incredibly flexible and very nice people to work with"

Karin Lombard-De Kock
Manager: Customer Insights and Loyalty