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2014 - Latest stats on Stokvels released

BRYANSTON – Stokvels - a robust market in the area of traditional collective saving are estimated to be worth R25 billion. There are 8.6 million stokvel members in South Africa which represents 23% of the adult population and an estimated 421 000 stokvels in total. This is according to African Response’s latest survey on the status and market potential of stokvels.

“Following an initial investigation into this market in 2011, African Response used the Khayabus (the Ipsos Omnibus) to conduct a rigorous and nationally representative survey to reveal the current status and potential of this market,” explains Mamapudi Nkgadima, MD of African Response. “While the numbers from 2011 cannot be directly compared to those of the 2014 study (due to a difference in the definition of stokvel membership) it does point to very interesting changes in the dynamics of stokvels over the past few years.”


2013 - African Response celebrates 10 years in business

Transformation has received a major boost in the research industry, with African Response celebrating 10 years in business. Regarded as the most local global research company in South Africa, African Response brings together an exceptional ability to understand and interpret the needs of the South African market with an association with Ipsos, the third largest custom research firm in the world.

African Response was established in 2003 and led by research doyen Beatrice Kubheka. Under Kubheka's leadership, with her rich and revered experience in the mainstream market; African Response made a name for itself in terms of its expertise in this market ahead of its competitors.


2012 - African Response's winning Stokvel paper - Stokvel Hidden Economy

BRYANSTON – The safety net provided by civil participation groups such as stokvels have been acknowledged as a critical component for a cohesive society by the Presidency in 1999, based on the recognition of their ability to provide for both financial and social capital[1]. Stokvels contribute to community development in a number of ways for example employment creation, support for micro-entrepreneurs and enabling beneficiaries in a variety of ways e.g. funding education, provision of homes and so forth (Vermaak 2000).


2012 - Stokvel study featured in the Weekend Argus - Stokvels stoke saving habit

BRYANSTON – Stokvels are SA's "hidden economy". Research presented at the recent SA Marketing Research Association annual conference showed almost 11.5 million people belong to 811 830 stokvels around the country and that they collectively save an astonishing R44 billion a year.


2011 - Stokvels are here to stay

BRYANSTON – A groundbreaking survey launched last week by the most local global research company, African Response, has blown the lid off the lucrative and influential stokvel market. According to AMPS 2011, 40% of the South African population currently belong to a Stokvel.