With over 24 years market and social research experience, as a user and a supplier, Mamapudi brings a diverse range of experience to African Response
In her role as Managing Director of African Response, Mamapudi has driven cutting edge research projects such as “Stokvels - the hidden economy” and the “Majority Report”. These research findings are currently widely used by businesses and brands to drive and inform winning strategies.
Mamapudi is a regular presenter at conferences with a focus on the majority/Informal market. She recently presented at the Marketing Mix conference, the Knowledge Resource Low Income consumer conference and the SA Potatoes Congress [unlocking the true DNA of the informal trade sector]
Mamapudi holds an MBL from UNISA, a Post Graduate Diploma in Management from Wits Business School and a Bachelor of Social Science from the University of Cape Town