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    Our Leadership

    Our leadership team has over 90 years of combined business and market research experience in a wide range of industries and sectors

    Person Information


    Mamapudi Nkgadima

    Managing Director

    With over 24 years market and social research experience, as a user and a supplier, Mamapudi brings a diverse range of experience to African Response

    In her role as Managing Director of African Response, Mamapudi  has driven cutting edge research projects such as “Stokvels - the hidden economy” and the “Majority Report”. These research findings are currently widely used by businesses and brands to drive and inform winning strategies.

    Mamapudi is a regular presenter at conferences with a focus on the majority/Informal market. She recently presented at the Marketing Mix conference, the Knowledge Resource Low Income consumer conference and the SA Potatoes Congress [unlocking the true DNA of the informal trade sector]

    Mamapudi holds an MBL from UNISA, a Post Graduate Diploma in Management from Wits Business School and a Bachelor of Social Science from the University of Cape Town

    Person Information


    Gerard Naidoo

    Operations Director

    Gerard is the founding member of African Response with over 20 years uninterrupted experience in the market research industry across various sectors

    As the Operations Director of African Response, Gerard was responsible for putting African response on the map in the South African Market industry.

    Gerard‘s wide-ranging know-how includes extensive call centre knowledge, field operations (CAPI / F2F) and Trade Union experience, Logistics and Project Management

    Gerard holds a Diploma in Road Transport from (RAU – now University of Johannesburg)

    Person Information


    Jan Wegelin

    Head of Research

    With 22 years’ market research experience, Jan is experienced in both qualitative and quantitative methodologies and has vast experience in commercial and social research ranging across health, education, political, consumer and energy sectors in Africa as well as Europe

    Jan has worked in various roles in the industry, for instance he was Head of Field in the UK (Manchester), Project Leader in Waterford (Ireland), Head of Research at African Response and Senior Team Leader of the Political and Social team at TNS. He was also Research Specialist at Synovate, focusing on date integration and dashboard reporting for which he was nominated employee of the year in 2010.

    With a strong academic background in Sociology, Geography and Psychology. He also completed a Marketing and Marketing Research diploma at UNISA, a SPSS course in Dublin (Ireland) as well as a Zulu language course at UNISA. Other courses include Philosophy, Anthropology, Environmental Management and Data Preparation for Analysis.

    He was Chairperson of the Southern African Marketing Research Association (SAMRA) Pretoria Branch in 2007/2008 and later National Chairperson in 2012/2013. He is also a SAMRA Accredited Researcher (SAR) since 2011 and was awarded Best First-time Speaker as well as Silver Medal at the SAMRA Annual Conference in 2014 for his co-authored paper on Big Data, “If we are good researchers, why should we fear more data?”. He was a member of the former National Council of the Services SETA and also published on energy efficiency with a US-based donor agency in 2005.

    Person Information


    Noluvuko Mathibe

    Head of Client Service

    With over 25 years market research experience as a research user and a supplier, Noluvuko brings extensive experience to African Response.

    Noluvuko started her working career at IBM in Accounting and later Financial Planning. She then switched careers and moved to Brand Marketing when she joined Smith-Kline Beecham (Consumer Brands) in 1991,

    As a brand manager (managing the personal care products) she got exposed to Marketing in the FMCG sector. Her interest in consumer insights influenced her SAB (Beer Division) where she was appointed Consumer Insights Manager in 1993.

    SAB, with their extensive use of consumer research, was a significant stepping stone for Noluvuko who used the opportunity to consolidate her appreciation and knowledge of consumer and trade research.

    Noluvuko has run her own research company for more than 17 years (1998 to 2016) and has conducted a number of research studies in different areas such as: stakeholder perceptions, brand health, customer satisfaction measurement, evaluating communication campaigns, etc. in and outside of South Africa.

    Noluvuko is a member of SAMRA (Southern African Marketing Research Association), and past Chair of the Training and Development Portfolio (within SAMRA).

    Noluvuko holds an MBA degree from WITS Business School and a B.Comm from Fort Hare University.