In 2004, African Response made headlines in the research industry when it was awarded half of the South African Audience Research Foundation’s (SAARF’s) AMPS and RAMS survey to run until 2008.
In 2006, a series of presentations called “From Pap to Pasta to Sushi”, highlighting some of the recent changes in the Black market, including some common misconceptions and myths. These presentations were a popular reference point for the marketing and advertising industry in terms of the hobbies, beliefs and behaviours of the mainstream market.
In 2007, African Response commenced with the African Response 2010 Barometer, speaking to tens of thousands of South Africans about their thoughts on the country’s preparation ahead of the 2010 World Cup, gauging the national mood ahead of one of our greatest sporting events and opportunity to showcase our country. This barometer was published widely across all media in South Africa and was the benchmark for “measuring spirit” ahead of the tournament.
In 2011, African Response blew the lid off the Stokvel market and uncovered a multitude of valuable insights about this “Hidden Economy”. The findings of the Stokvel study have become a popular reference point for businesses across different industries. African Response now monitors and tracks changes within Stokvels, with the latest Stokvel study completed in 2014.
In 2012, African Response was part of the UCT Unilever Institute of Strategic Marketing project that helped redefine the Majority market [Bottom of the Pyramid]. The Majority report is widely used by many businesses as a basis to inform strategy.
In 2015, with the quest to drive the transformation agenda forward within the market research industry, African Response recently became one of the few medium size market research companies to be 100% black owned and managed by highly driven, passionate, knowledgeable and entrepreneurial individuals.